Learn How to Design
Stronger Brands
Design With Why™ is the ultimate online course to learn how to harness the power of “Why” to create strong brands guided by a clear purpose!
course outline
Exclusive Sneak Peak
Watch the video below to see how the course is organized!
This video is a part of the Day 1 Introduction modules.
Enroll in
Design With Why
What You’ll Learn
In This Course
Design Powerful Brands
The more focused a brand is, the more powerfully it resonates with its intended target audience. This is one of the many reasons why creating brands focused on a clear “Why” is so powerful!
Feel More Fulfilled With Your Design Work
When you create brands focused on your client’s unique “Why”, you can rest assured knowing you made their brand EXACTLY how it should be! This will leave you feeling accomplished, and make design fulfilling again.
Feel More Inspired By Your Design Work
Designing with “Why” is extremely inspiring because it gives you the perfect amount of limits, while still allowing you your creative freedom!
Your Clients Will Feel More Connected To Their Brand
Creating Brands based on your client’s “Why” allows them the perfect amount of involvement, without interfering with your creative process. This way they feel like the brand is truly theirs, without feeling the need to micromanage your design. Win-win!
Create A Stronger Design Process
Having the “Why” as the focal point of your design process ensures both you and your client stay on track and focused on what matters! The stronger handle you have on your design process, the more confident your client will feel that you are the best professional for the job.
Design with why
Course Outline
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Welcome + Joining The Community!
How To Get Support
What We’ll Cover
How To Be Successful In This Course
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The Psychology Behind The Golden Circle
Activity: What Brands do you love?
Activity: What is your “Why”?
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The Benefits of Finding Your Client’s “Why”
10 Questions To Lead You To “Why”
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The Outside-In Approach
The Inside-Out Approach
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Overview of Client Process
Setting Clear Expectations
Going Over “Why” Answers
Presenting Logo Options
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Incorporating “Why” Answers Into The Design Process
Activity: Design a Brand Using “Why” (Prompt)
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Discovering The Client’s “Why”
Creating Brand Directions Based On “Why”
Creating Logo Designs Presentation
Presenting Logo Options To The Client
Edits to the Final Logo
Finalizing Brand Design
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Final Notes
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Tell Us How We Can Improve! (Quiz)
Meet Your
Instructor
Hi – I’m Cynthia Wagner! Just like you, I was a freelance graphic designer, frustrated with my branding projects, and at first I wasn’t sure why.
After lots of trial and error and client experiences, I realized what had been missing! Turns out it was all about designing with meaning, and I’ll be explaining everything in detail inside my Design With Why course. This course will help you get out of the cycle of creating unfulfilling brand designs with micromanaging clients, to leveling up your skills and creating brands with focus!
This course is
for you if
You are a brand designer who values the quality of your brand designs
You are willing to put in the work to improve your design process for both you and your future clients
This course is
Not for you if
You do not value putting in time and effort to improve your designs and design process
You aren’t willing to take instructions and prefer to figure things out on your own through trial and error
Design Powerful brands using
The design with why method
Frequently Asked Questions
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You will receive lifetime access to this course!
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Yes, you can absolutely invest in this course before having a steady stream of clients! We will be going through the entire client process in detail, so this will be helpful to you especially if you don’t have a client process in place.
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Absolutely. We have a 7 day money back guarantee! If you aren’t satisfied for any reason at all you can ask for your money back in full within 7 days of your purchase.
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DISCLAIMER: The sales figures stated on this landing page and discussed in the Design With Why program are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We’re not implying you’ll duplicate them (or do anything for that matter). The average person who buys “how to” information gets little to no results. We’re using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT PURCHASE THE Design With Why COURSE.