Course Content Library

Design With Why

Day 1 | Course Introduction

 

Welcome + Joining the Community!

How To Get Support

What We’ll Cover

How To Be Successful With This Course (MUST WATCH!)

 

Day 2 | The Power of "Why"

 

The Psychology Behind the Golden Circle

Activity: What Brands Do You Love?

Activity: What Is Your Why?

 
 

Day 3 | How to Find Your Client's "Why"

 

The Benefits of Finding Your Client’s “Why”

10 Questions to Find Your Client’s “Why”

 
 

Day 4 | How "Why" Impacts Brand Design

 

Brand Redesign Examples

 
 

Day 5 | Client Process With "Why"

 

Inside-Out vs. Outside-In Brand Designs

Brand Design Client Process

 
 

Day 6 | Design Process With "Why"

 

Activity: Design a Brand Using “Why”

  • Boutique Clothing Store
    Name: "Enchanted Threads"
    Why: To provide stylish and unique clothing options for fashion-forward individuals.
    Adjectives: Trendy, Chic and Sophisticated

  • Organic Bakery
    Name: Purely Baked
    Why: To create delicious and healthy baked goods using only organic and natural ingredients.
    Adjectives: Wholesome, Natural and Delicious

  • Fitness Studio
    Name: Fit Haven
    Why: To provide a welcoming and supportive environment for individuals to achieve their fitness goals.
    Adjectives: Energetic, Inspiring and Empowering

  • https://openai.com/blog/chatgpt

 
 

Day 7 | Brand Design Walkthrough

 

Discovering The Client’s “Why”

Creating Brand Directions

  • Thank you to the amazing artists at Uppbeat that created the music in this video!

     

    Credits:
    https://uppbeat.io/t/avbe/night-in-kyoto
    License code: MQWLFMRYCBCMZRJV

    https://uppbeat.io/t/wisanga/2-32-am
    License code: ZDPMWQ8DC2QB50FJ

    https://uppbeat.io/t/prigida/mellow-bop
    License code: ZR1ZDV438Q4GUMQH

    https://uppbeat.io/t/soundroll/slow-mo-dreams
    License code: YTY54IDTXEXIKNGK

Creating Brand Presentation

  • Thank you to the amazing artists at Uppbeat that created the music in this video!

     

    Credits:
    https://uppbeat.io/t/avbe/night-in-kyoto
    License code: MQWLFMRYCBCMZRJV

    https://uppbeat.io/t/wisanga/2-32-am
    License code: ZDPMWQ8DC2QB50FJ

    https://uppbeat.io/t/prigida/mellow-bop
    License code: ZR1ZDV438Q4GUMQH

    https://uppbeat.io/t/soundroll/slow-mo-dreams
    License code: YTY54IDTXEXIKNGK

Presenting Logo Options to the Client

Finalizing Brand Design

  • Thank you to the amazing artists at Uppbeat that created the music in this video!

     

    Credits:
    https://uppbeat.io/t/avbe/deep-in-the-night
    License code: FGKYRRFOE7MSTJOR

    https://uppbeat.io/t/avbe/sunny-morning
    License code: 0DCXS9LS6ZQEYOD6

    https://uppbeat.io/t/soundroll/forgotten
    License code: Z3ZTFNPSD6CUJWKR

    https://uppbeat.io/t/mountaineer/campfire
    License code: ME4WGWFTA1UOJ0XE

Edits to the Final Logo

(BONUS) One More Edit…

  • Thank you to the amazing artists at Uppbeat that created the music in this video!

     

    Credits:
    https://uppbeat.io/t/giulio-fazio/dance-of-gypsy-monkey
    License code: SSLTUNQJZTUQMPXY

 
 

Day 8 | Brand Design Walkthrough

 

You Did It!

Tell Us How We Can Improve!