Brand refresh for a
growing law firm
I created a refined brand for a law firm specializing in Estates and Trusts. The flowers are a gentle nod towards end-of-life, while also conveying beauty and compassion. The result is an approachable yet authoritative brand which helps future clients feel seen and reassured.
key insight:
warmth in an industry that often feels cold.
- Brand Identity Design
- Letterhead Design
- Business Card Design
- Ad Graphics
1 The Difference
Wagner Law takes an unusually human approach to estate planning, with clients often referred through word of mouth because of Nancy’s feeling of empathy and personal connection.
Brand adjectives: empathy, warmth, compassion
2 The Concept
The flowing forms of Wagner Law create a feminine, effortless elegance that feels sophisticated, warm and beautiful. This sense of softness naturally harmonizes with the floral elements, which are a nod to the realities of end-of-life planning.
Goal: elegant symbolism
3 The Final Logo
